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Ali Latif was born in Tunisia in ‘97 and crossed the Mediterranean Sea with his family at the age of 7 years old to join his father, who lived in Roquebrune, in the south of France.

Cinema lover, Latif came to Paris at the age of 18 to take acting classes and “try his luck”. Ali finally found a job in a bakery which allowed him to pay for his acting lessons. At the time, he was discovered by a modeling agent who rapidly got him to do pictures and castings. His career started quickly after shooting with Steven Meisel for Versace and Coach campaigns. He started shooting for prestigious publications such as Vogue Homme, Spanish Vogue, System, Vogue Arabia, and GQ, and work with brands such as H&M, Zara, Balmain, Issey Miyake to name a few. He thus became one of the first Tunisian male models to be known in the fashion industry.

When Latif was 12, he recorded music in the South of France, and today, at the age of 23, his desire to return to the studio became stronger than anything. From Tunisia, he kept a passion for popular Tunisian and Egyptian music, while in France he grew up to the sound of French and American rap from the 90s. He released in July 2020 his first single, “Roko c’est le Texas”. He draws his inspirations from both Georges Brassens and Frank Ocean. Like them, he likes texts which are life stories with a positive touch, yet without naivety. Today, Ali is in preparation of his future EP.