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Sofía Sanchez de Betak is a Buenos Aires born, New York based, Art Director and Fashion Consultant.

With a keen eye and love for fashion and travel, Sofía has collaborated with various global brands and publications. She’s worked on special projects with brands such as Chanel, Valentino, Rodarte, Chloe, Michael Kors, Zara, and Jason Wu, and shot editorials for such publications as Harper’s Bazaar Latin America, Condé Nast Traveler US, Vogue Latin America, Vogue Mexico, and Revista La Nación. Sofía has graced the covers of Town & Country, Hola, Lifestyle, Galera, among others.

Sofia is a staple on the red carpet and regularly attends diverse cultural events internationally. She has been named among the Best Dressed Women by Vogue Magazine countless times and has been named one of the 10 most influential women of Argentina, alongside the country’s First Lady and the Vice-President.

Sofia’s Brand Chufy, a line of ready-to-wear clothing inspired by her worldwide travels, launched globally in June 2017. Sofía has always sourced and collected clothing from destinations across the world, making Chufy a natural extension of her peripatetic life. The inception of Chufy also dovetails with the publication of de Betak’s latest book with Assouline, Travels With Chufy, a roving itinerary of the hotels, haciendas, and homes away from home.